Curitiba–Brazil exported US $ 47.3 billion to China between January and August 2020 - in the same period, imports from the Asian country were US $ 21.7 billion. Figures that make China the main trading partner of Brazil. Historically, Brazil exports agricultural products and imports parts to be assembled in Brazilian factories or various manufactured products.
The use of excellent Chinese production is a way found for decades by Brazilian companies to offer products with extremely high quality indexes and competitive prices.
For many years, the import of raw materials and products from China was interpreted as synonymous with cheap, low-quality products. But this is not the current reality. The world's leading companies, including brands with products for the most luxurious market, such as Apple, use Chinese factories due to the country's production and labor costs, which make the process cheaper than in other places.
Leader of the motorcycle parts market in Latin America, Paraná Laquila has been operating for more than three decades in partnership with Chinese factories. Initially, some of the company's products suffered with certain distrust and prejudice from the market, but state-of-the-art procedures established quality control processes in favor of the safety of products developed and sold by its 25 own brands, among them GP7, KMP and WW3, and 16 representations.
“In the past, it was thought that the bad quality was from China, while the good one came from Taiwan. All the good technology from Taiwan is in China now. We have suppliers who were from Taiwan and migrated to China, because the economic environment is cheaper ”, comments Laquila's Commercial Support manager, Iael Trosman.
“This is a movement that has been going on for 30 years, with a view to gaining a competitive advantage within the market. And, in the end, it ends up being good for everyone ”, complements.
For Iael, the expertise in the market added to the knowledge of partners from the eastern country (both the factories themselves and companies that monitor the processes) guarantee the total quality of the imported products.
“In our experience, the contracts with these suppliers are well tied, ensuring that the delivery is within the quality parameters that we have established, always thinking about the safety and reliability of the products”, he says. Iael reports that the company conducts annual inspections and visits without prior scheduling to carry out the verification and selection of partner factories.
“At meetings, we follow the manufacturing process as a whole, which says a lot about each supplier's products. It is possible to find different levels of quality in China, so we need to know the local factories and their internal quality control well to choose the right partners and guarantee the required parameters ”, completa Iael.
(*) With information from Laquila