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In the relationship with China, Brazil's biggest partner, the challenge is to seek a balanced trade balance

In the relationship with China, Brazil's biggest partner, the challenge is to seek a balanced trade balance

Brasília – Com uma perspectiva de retomada econômica acelerada no pós-crise da pandemia do novo coronavírus, a China, que já é o principal mercado externo do Brasil, cresce em relevância para a indústria brasileira.

Mas é necessário equacionar o descompasso na balança comercial com o mercado chinês: enquanto a maior parte das exportações brasileiras para esse parceiro comercial é de produtos básicos, as importações são quase exclusivamente de produtos industrializados.

A China é destino de nada menos que 47% dos produtos básicos brasileiros. Um olhar sobre as vendas do Brasil para o país asiático mostra que 89% da pauta de exportação são de produtos básicos, sobretudo soja, minério de ferro e carne bovina.

A busca por esse equilíbrio nas relações comerciais passa também por uma postura proativa do governo brasileiro para retirar barreiras impostas pela China aos nossos produtos.

Monitoramento da Confederação Nacional da Indústria (CNI) mapeou sete barreiras que o país asiático levantou contra a indústria brasileira. São barreiras que prejudicam as exportações de produtos que vão desde o frango, o café e o suco de laranja, passando pelos cosméticos e pelo couro, até as rochas e a comida para pets.

Para o café, por exemplo, o governo chinês promove uma escalada tarifária que inibe a exportação de produtos de maior valor agregado para o mercado doméstico da China. Enquanto a tarifa para o grão é de 8%, para a essência de café é de 32%.

No caso de cosméticos, o governo da China exige testes compulsórios em animais para pedidos de licença administrativa de novos ingredientes de cosméticos e produtos cosméticos importados.

Em razão disso, o Brasil tem exportado volumes reduzidos ao longo dos anos. O market share brasileiro sempre se manteve inexpressivo, abaixo de 0,01%, entre 2013 e 2018.

“Essas barreiras, além de aumentarem consideravelmente ano a ano, se tornam, a cada dia, mais sofisticadas e de difícil identificação”, afirma o diretor de Desenvolvimento Industrial da CNI, Carlos Eduardo Abijaodi.

As práticas que não respeitam as regras da Organização Mundial de Comércio (OMC) são outro desafio que o Brasil precisa enfrentar na relação com a China.

Para se ter ideia, estudo da CNI mostra que, apenas em 2019, o Brasil importou US$ 5 bilhões em produtos chineses cujos subsídios são combatidos por outros países por meio de medidas compensatórias, mas não pelo próprio Brasil.

Na prática, isso significa que esses bens entraram no país com preço abaixo do praticado no mercado por artifícios não aceitáveis no comércio, numa concorrência desleal, com impacto negativo sobre a produção industrial, o investimento e o emprego no Brasil.


Equilíbrio na balança comercial com a China passa pela redução do Custo Brasil

Para especialistas e empresas ouvidos pela Agência CNI de Notícias, o grande dever de casa do Brasil para reduzir a assimetria na balança comercial com a China é enfrentar, de forma assertiva, a agenda de redução do custo Brasil.

Reformas como a tributária são fundamentais para a competitividade dos produtos brasileiros e para as empresas ampliarem as exportações de manufaturados e os investimentos na China e no restante do mundo.

“Parte da agenda para equilibrar as relações com a China tem a ver com a nossa competitividade, mas outra diz respeito à retirada de barreiras impostas pelo país asiático”, diz Abijaodi.

Eduardo de Nóbrega, diretor das operações da WEG na China, afirma que o desequilíbrio da balança comercial está relacionado às disfuncionalidades da economia brasileira.

“O Brasil poderia ser um grande exportador de produtos de alto valor agregado, se tivéssemos um sistema tributário mais justo e equilibrado”, diz.

Ele considera que exportação de produtos de maior valor agregado é penalizada no Brasil em razão de um sistema tributário marcado pela acumulação de resíduos tributários na cadeia. Ou seja, quanto mais se agrega valor, mais se acumula tributos.

A WEG iniciou suas atividades na China em 2004, com a aquisição da unidade fabril de Nantong, produtora de motores elétricos trifásicos de baixa e alta tensão. Desde então, a empresa ampliou suas operações no país com a compra de três empresas (Yatong, CMM e Ecovi), em 2014, e um investimentogreenfieldem Rugao, em 2015.

No ano passado, a WEG inaugurou sua primeira fábrica dedicada a produtos para automação industrial, emChangzhou (Jintan disctrict), província de Jiangsu.

“Atualmente, temos 1.910 colaboradores no país. Em 2020, aproximadamente 45% da nossa receita está vindo das exportações, principalmente para Europa, Oceania, Sudeste Asiático e África”, afirma o diretor.

(*) Com informações da CNI

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Sanctioned law extending drawback deadlines by one year

Sanctioned law extending drawback deadlines by one year

Result of the conversion of MP 960, adopted to reduce pandemic impacts, legislation applies to the suspension and exemption regimes.

Law no. 14.060 was sanctioned on Friday, which extends the terms of the suspension and exemption drawback regimes for one year, informed the Ministry of Economy. The law is the result of the conversion of Provisional Measure (MP) 960, of May 4, adopted to reduce the impacts of covid-19 on the Brazilian economy.

Drawback regimes seek to make Brazilian products more competitive by relieving taxes on imports and local purchases of inputs for the production of goods destined for the foreign market.

Last year, US $ 49.1 billion were exported using drawback, according to data from the Foreign Trade Secretariat (Secex). The value represents 21.8% of Brazil's total foreign sales in the period.
According to the Ministry of Economy, the original text of MP 960 extended the deadlines only for the suspension drawback. However, the law extended the benefit to the exemption regime.
As a result, companies gained more time to carry out imports authorized under this regime and which have a deadline to be completed. It was estimated that, in a scenario of declining activity and lower revenues, the purchase of inputs in the authorized quantities could cause cash difficulties for exporters.
In the exemption drawback, the company exports and, with that, gains the right to purchase inputs without taxes to eventually use in a future export.
According to data from Secex, there are 325 concessionary drawback exemption acts due this year and authorized input replacements in the order of US $ 942.3 million. Of these, US $ 424.9 million, or about 45% of the total, refer to operations that, with the new law, may be concluded in 2021.

Por Lu Aiko Otta, Valor

Source: https://valor.globo.com/brasil/noticia/2020/09/25/sancionada-lei-que-prorroga-prazos-do-drawback-por-um-ano.ghtml

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Foreign Trade Chamber included vaccines against Covid-19 and manufacturing inputs in the list of products with zero tariffs.

Government decides to zero import tariff for inputs and vaccines against Covid-19

The Chamber of Foreign Trade also extended, until the end of October, zero tariffs for the import of 562 items. Vaccines are still being studied in the world; government predicts distribution in 2021.

The Foreign Trade Chamber (Camex) of the Ministry of Economy decided on this Thursday (17th) to include vaccines against Covid-19 and the inputs for manufacturing vaccines in the list of products with zero import tariffs.

The decision was published in the “Diário Oficial da União” and is valid until the end of October, but can be renewed.

Vaccines against the new coronavirus are still being studied in several countries around the world, including England, China, United States, Russia e Brazil (click on the country name to find out more details about the studies).

According to the director of the Butantan Institute, Dimas Covas, the institute will receive this year 15 million doses of the vaccine Chinese CoronaVac.

The release for use of the vaccine in the population, however, will depend on the result of clinical tests and the approval of the National Health Surveillance Agency (Anvisa).

In the case of the vaccine developed by the University of Oxfordin the United Kingdom, the Ministry of Health predicts that distribution will take place in January 2021.

Coronavirus products

In addition to including vaccines against Covid-19 in the list of products with zero tariffs, Camex also decided to extend, from the end of September to the end of October, the import tax zeroed for 562 products used to prevent and combat the coronavirus .

According to the Ministry of Economy, the list includes medicines and medical and hospital products as well as inputs, as well as components and accessories used in the manufacture and operation of items used during the pandemic of the new coronavirus.

“The objective of the measure is to increase the supply of goods destined to fight the pandemic, in addition to machines and inputs used in the national manufacture of these products. In this way, the government is increasing availability and decreasing costs for the Brazilian health system ”, added the government.

Source: https://g1.globo.com/economia/noticia/2020/09/17/coronavirus-governo-decide-zerar-tarifa-de-importacao-para-insumos-e-vacinas.ghtml

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Physical fairs are replaced by events on digital platforms

In times of pandemic, physical fairs are replaced by events on digital platforms

Brasília - The pandemic of the new coronavirus has driven transformations in business models. Traditional physical fairs give more and more space to digital events. The fact happens both in the domestic and international environment. In this context, the shows Micam Milano (Italy), Micam America's (United States), Coterie (United States) and Children's Club (United States), supported by Brazilian Footwear, a program carried out by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil), they signed a partnership with the NuOrder platform to take place in digital format.

NuOrder will make alanding pageexclusive for each of the events between September 1st and November 15th, when the exhibiting brands will be able to exhibit - and sell - their products to a base of more than 500 thousand registered buyers on the platform, most of them from the United States, Canada, Central America and Europe.

In the same modality there will be Sourcing at Magic, a North American trade fair recognized internationally for the negotiation of large volumes, between September 15th and December 15th. On this platform, participating companies will have the opportunity to interact with buyers through various points of contact, being able to take a proactive approach to the customers of interest, in addition to benefiting from the service ofmatchmakingavailable on the website itself.

The initiative will also have a service of analytics, the company being able to evaluate in real time the products of better performance to update its page and collection according to the interests of the buyers. Abicalçados' Project Manager, Letícia Sperb Masselli, points out that, in this edition, Brazil will be the focus country, with special emphasis on image promotion actions and a webinar on the Brazilian potential as a shoe supplier. “In the webinar - still with no confirmed date - we will bring the theme of Brazil as an alternative for the production of shoes outside Asia”, he adds.


Digital

Letícia points out that trade fairs are meeting a business model that gained momentum during the spread of the new coronavirus pandemic. “There was already a process of digitizing the market, which was boosted by the restrictions imposed by the pandemic. Today the company needs to act on both fronts, physical and digital, otherwise it will not survive in an increasingly competitive and digitalized market ”, comments Letícia, who expects good adhesion from important international networks at the events.

Both actions are open for registration and will receive a 50% subsidy from the Brazilian Footwear program. More information by emailpaola@abicalcados.com.br.

(*) With information from Apex-Brasil

Source: https://www.comexdobrasil.com/em-tempos-de-pandemia-feiras-fisicas-sao-substituidas-por-eventos-em-plataformas-digitais/

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